Who are The Strategic Land Group?

We work with you on your behalf.

The Strategic Land Group (SLG) is one of the country’s most successful land promotion companies. Established in 2008, we are trusted by landowners and housebuilders alike, with a proven track record.
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Our reputation and small, knowledgeable team sets us apart from our competitors; each of our clients are advised by our managing director, Paul Smith - and we behave differently, too. We don’t see ourselves as a consultant or a purchaser - we are a partner, working with landowners to maximise the value of their land.

Paul will be your main point of contact throughout the process, from assessing a potential site and managing the planning process through to its sale on the open market. He will attend meetings, discuss your site with our consultant team and deliver the strategy from start to finish.
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By choosing to work with us, you can be assured that your project will always be a priority for our team and will always be handled with the utmost care and attention.
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SLG is an active contributor within the sector and is a member of leading industry bodies including the Country Land and Business Association (CLA) and the Land Promoters and Developers Federation (LPDF).

Step - by - step guide to working with SLG

01

We review your site.

02

We prepare a written proposal for you. This includes a planning strategy and commercial terms.

03

We meet to discuss it.

04

We sign a legal agreement (don’t worry - we’ll pay your legal fees).

05

We’ll start working to secure planning permission.

06

Planning permission is granted.

07

We carry out technical investigations.

08

The site is marketed for sale.

09

The site is sold to the best bidder and the money is shared as we agreed.

Planning Committee Member

North Midlands

"You have been very careful and done your homework about delivering good quality housing, which this committee is dedicated to doing."

Landowner

Lincolnshire

"I would like to thank you for all your hard work and due diligence on behalf of my family."

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Landowner

Lancashire

"We would all like to thank you for the long period of work that you have put in to get this sale to completion. We owe you a great deal, especially for your persistence."

What is Land Promotion?

Choosing an
advisor or partner to help you realise the value of your land can be daunting. We help you with the process.

The planning system can be complicated and expensive, making it feel inaccessible to most people, but we believe that every land owner should be able to benefit from promoting land through the planning process.
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We work on landowners’ behalf to secure planning permission for their site before managing its sale on the open market. There will be no up-front costs; all we ask is a share of the land value once it has been sold.

Working with a respected, experienced land promoter like SLG reduces the risk for the landowner - if we don’t succeed, you simply don’t pay a penny. Relying on our expertise and support will also take the worry out of the process, allowing you to rest easy in the knowledge that your project is in the very best hands.
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Crucially, working with a land promoter also means our interests are aligned - to secure the highest possible value for your site. The fee post-sale will be agreed at the outset - we understand the importance of transparency and will provide regular updates throughout the process, ensuring that there are no surprises.
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When planning permission has been achieved, your land will be sold via a competitive bidding process - not via estimated value or negotiation with a single bidder with no incentive to pay the highest possible price.

Learn More

The benefits of land promotion

01.
Our interests are aligned.

We both want to secure the best value for your site in the shortest possible time.

02.
You have no cost exposure.

If we don’t succeed, there is nothing for you to pay.
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03.
We’ll deliver a shovel ready site to the market

Developers will pay more for sites that they can start on quickly with the planning risk removed.

04.
We share the actual selling price.

Selling price is established through a competitive bidding process, encouraging developers to be optimistic in their assumptions. If you agree to sell your site for a proportion of market value, the developer can be pessimistic in their assumptions. The difference can be vast.

The Power of Competitive Bidding

The value of a piece of land is calculated by estimating what the new homes will sell for and deducting from that the developer’s profit and an estimate of the build cost – what’s left over, is the land value. That means the land value can vary dramatically depending whether the estimates of selling prices and build costs are optimistic or pessimistic. Clicking on the buttons below shows how even small changes in those estimates can produce vastly different results. All our sites are sold through a competitive bidding process, encouraging developers to be as optimistic as possible in their assumptions –they know they will only be able to buy the site if their offer is the highest. Which means you will get more money for your land.

The value of a piece of land is calculated by estimating what the new homes will sell for and deducting from that the developer’s profit and an estimate of the build cost – what’s left over, is the land value. That means the land value can vary dramatically depending whether the estimates of selling prices and build costs are optimistic or pessimistic.

All our sites are sold through a competitive bidding process, encouraging developers to be as optimistic as possible in their assumptions – they know they will only be able to buy the site if their offer is the highest. Which means you will get more money for your land.

Clicking on the buttons below shows how even small changes in those estimates can produce vastly different results.

Competitive Bid Negotiated Sale

House
Sale Price:

£300,000

£270,000

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Build Cost:
£120,000

Build Cost:
£130,000

Developer Profit:
£60,000

Developer Profit:
£54,000

Land Value:
£120,000

Land Value:
£86,000

Land value payable:

£120,000

£86,000

Paul Smith
Managing Director

Paul benefits from more than 20 years’ experience within the planning and housebuilding industries, having held senior roles at a PLC housebuilder and a national planning consultancy.

His background provides a unique blend of planning and development skills, giving him a deep understanding of what makes a successful residential development site, achieving planning permission for that site, and securing the highest potential value via the sale process by making the site as attractive as possible to housebuilders.
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A Chartered Town Planner, Paul is highly respected within the industry and is regularly called upon by the media and government to advise on current and future planning strategy, so you can be assured that your project will be in the best possible hands.