Development: The Paddocks
Location: Ings Road, Kirton in Lindsey, Lincolnshire
Local Authority: North Lincolnshire Council
Site area: 10.4 acres
Final scheme: 74 new homes
Affordable homes: 14
Land promoter: The Strategic Land Group
Housebuilder: Newett Homes
Planning journey: Two successful appeals
Sale completed: March 2026
Current status: Development launched and now selling
On the western edge of Kirton-in-Lindsey, a 10.4-acre field had all the right attributes for new homes - but no planning permission. The landowner appointed The Strategic Land Group (SLG) as their land promotion partner.
The site sat outside the defined settlement boundary, meaning development was far from certain. At the same time, North Lincolnshire Council was preparing a new Local Plan to address housing requirements through to 2036. SLG initially planned to promote the site through the emerging Local Plan but, rather than wait, the team kept the planning position under close review, looking for an opportunity to bring the site forward sooner. That opportunity came when SLG challenged the council’s assessment of its housing land supply.
North Lincolnshire Council had reported a housing land supply of more than five years. On the face of it, that meant there was little obvious reason to approve additional housing.
But SLG took a closer look.
The council's position was finely balanced, relying heavily on the delivery of a major allocation at Lincolnshire Lakes. SLG's assessment concluded that the genuine supply position was closer to four years. As a result, the team submitted an outline planning application for residential development, open space and associated infrastructure.
As it turned out, planning wasn’t the only challenge in bringing this site forward. Access to the site was a particular concern, with the surrounding streets reflecting Kirton-in-Lindsey's historic layout and including narrow, winding routes. SLG worked closely with its highways advisers to develop an access solution designed to safely accommodate additional traffic.
Despite significant local opposition, planning officers recommended approval – however, Councillors took a different view and the application was refused in August 2020.
SLG appealed the decision and won. In March 2021, the Planning Inspector allowed SLG’s appeal and granted outline permission. The decision also awarded SLG its costs in full after finding that the council had acted unreasonably. The field had its permission but there was still work to do.
SLG subsequently agreed terms with regional SME housebuilder, Newett Homes, with contracts exchanged in early 2023. But the next stage of the project brought another planning challenge – the detailed scheme was again refused by the council, despite officers recommending approval. Once again, SLG and its partners appealed and were successful.
In September 2025, detailed planning permission was secured for a 74-home scheme incorporating green space, tree planting, a children's play area and a 10% biodiversity net gain. The scheme had also evolved through consultation, including changes to footpath connections and access to surrounding open space.
With detailed consent secured, the site moved into the hands of Newett Homes, with the sale completing in March 2026. Today, the former field has become The Paddocks - a new development on Ings Road, providing much-needed homes.
Newett Homes has launched the development and is now marketing the properties; the housebuilders’ first scheme outside Yorkshire.
For SLG, it marks the culmination of a planning journey that began with an unallocated field and required persistence, strategic thinking and two successful appeals before detailed consent was secured.
This site is a great example of why strategic land promotion is about more than simply submitting a planning application. It is about understanding the planning landscape, testing the evidence, recognising when circumstances create an opportunity and having the expertise and persistence to pursue it.
Paul Smith, Managing Director of The Strategic Land Group, said: “Kirton-in-Lindsey is a great example of what strategic land promotion is all about. The site had clear potential but bringing that potential forward required us to challenge the planning position, respond to local concerns and remain committed when the initial application was refused.
“Two successful appeals later, we were able to take the site through to detailed consent and sale, and it is now becoming a new community. For us, that is the real value of strategic land promotion - taking a piece of land with potential and working through the complexity to create an opportunity that can ultimately be delivered.”
Every successful development starts with an opportunity – if you own land with the potential for residential or other development, The Strategic Land Group can help you to understand what might be possible, and how to turn that potential into value.
Development: The Paddocks
Location: Ings Road, Kirton in Lindsey, Lincolnshire
Local Authority: North Lincolnshire Council
Site area: 10.4 acres
Final scheme: 74 new homes
Affordable homes: 14
Land promoter: The Strategic Land Group
Housebuilder: Newett Homes
Planning journey: Two successful appeals
Sale completed: March 2026
Current status: Development launched and now selling
On the western edge of Kirton-in-Lindsey, a 10.4-acre field had all the right attributes for new homes - but no planning permission. The landowner appointed The Strategic Land Group (SLG) as their land promotion partner.
The site sat outside the defined settlement boundary, meaning development was far from certain. At the same time, North Lincolnshire Council was preparing a new Local Plan to address housing requirements through to 2036. SLG initially planned to promote the site through the emerging Local Plan but, rather than wait, the team kept the planning position under close review, looking for an opportunity to bring the site forward sooner. That opportunity came when SLG challenged the council’s assessment of its housing land supply.
North Lincolnshire Council had reported a housing land supply of more than five years. On the face of it, that meant there was little obvious reason to approve additional housing.
But SLG took a closer look.
The council's position was finely balanced, relying heavily on the delivery of a major allocation at Lincolnshire Lakes. SLG's assessment concluded that the genuine supply position was closer to four years. As a result, the team submitted an outline planning application for residential development, open space and associated infrastructure.
As it turned out, planning wasn’t the only challenge in bringing this site forward. Access to the site was a particular concern, with the surrounding streets reflecting Kirton-in-Lindsey's historic layout and including narrow, winding routes. SLG worked closely with its highways advisers to develop an access solution designed to safely accommodate additional traffic.
Despite significant local opposition, planning officers recommended approval – however, Councillors took a different view and the application was refused in August 2020.
SLG appealed the decision and won. In March 2021, the Planning Inspector allowed SLG’s appeal and granted outline permission. The decision also awarded SLG its costs in full after finding that the council had acted unreasonably. The field had its permission but there was still work to do.
SLG subsequently agreed terms with regional SME housebuilder, Newett Homes, with contracts exchanged in early 2023. But the next stage of the project brought another planning challenge – the detailed scheme was again refused by the council, despite officers recommending approval. Once again, SLG and its partners appealed and were successful.
In September 2025, detailed planning permission was secured for a 74-home scheme incorporating green space, tree planting, a children's play area and a 10% biodiversity net gain. The scheme had also evolved through consultation, including changes to footpath connections and access to surrounding open space.
With detailed consent secured, the site moved into the hands of Newett Homes, with the sale completing in March 2026. Today, the former field has become The Paddocks - a new development on Ings Road, providing much-needed homes.
Newett Homes has launched the development and is now marketing the properties; the housebuilders’ first scheme outside Yorkshire.
For SLG, it marks the culmination of a planning journey that began with an unallocated field and required persistence, strategic thinking and two successful appeals before detailed consent was secured.
This site is a great example of why strategic land promotion is about more than simply submitting a planning application. It is about understanding the planning landscape, testing the evidence, recognising when circumstances create an opportunity and having the expertise and persistence to pursue it.
Paul Smith, Managing Director of The Strategic Land Group, said: “Kirton-in-Lindsey is a great example of what strategic land promotion is all about. The site had clear potential but bringing that potential forward required us to challenge the planning position, respond to local concerns and remain committed when the initial application was refused.
“Two successful appeals later, we were able to take the site through to detailed consent and sale, and it is now becoming a new community. For us, that is the real value of strategic land promotion - taking a piece of land with potential and working through the complexity to create an opportunity that can ultimately be delivered.”
Every successful development starts with an opportunity – if you own land with the potential for residential or other development, The Strategic Land Group can help you to understand what might be possible, and how to turn that potential into value.
Development: The Paddocks
Location: Ings Road, Kirton in Lindsey, Lincolnshire
Local Authority: North Lincolnshire Council
Site area: 10.4 acres
Final scheme: 74 new homes
Affordable homes: 14
Land promoter: The Strategic Land Group
Housebuilder: Newett Homes
Planning journey: Two successful appeals
Sale completed: March 2026
Current status: Development launched and now selling
On the western edge of Kirton-in-Lindsey, a 10.4-acre field had all the right attributes for new homes - but no planning permission. The landowner appointed The Strategic Land Group (SLG) as their land promotion partner.
The site sat outside the defined settlement boundary, meaning development was far from certain. At the same time, North Lincolnshire Council was preparing a new Local Plan to address housing requirements through to 2036. SLG initially planned to promote the site through the emerging Local Plan but, rather than wait, the team kept the planning position under close review, looking for an opportunity to bring the site forward sooner. That opportunity came when SLG challenged the council’s assessment of its housing land supply.
North Lincolnshire Council had reported a housing land supply of more than five years. On the face of it, that meant there was little obvious reason to approve additional housing.
But SLG took a closer look.
The council's position was finely balanced, relying heavily on the delivery of a major allocation at Lincolnshire Lakes. SLG's assessment concluded that the genuine supply position was closer to four years. As a result, the team submitted an outline planning application for residential development, open space and associated infrastructure.
As it turned out, planning wasn’t the only challenge in bringing this site forward. Access to the site was a particular concern, with the surrounding streets reflecting Kirton-in-Lindsey's historic layout and including narrow, winding routes. SLG worked closely with its highways advisers to develop an access solution designed to safely accommodate additional traffic.
Despite significant local opposition, planning officers recommended approval – however, Councillors took a different view and the application was refused in August 2020.
SLG appealed the decision and won. In March 2021, the Planning Inspector allowed SLG’s appeal and granted outline permission. The decision also awarded SLG its costs in full after finding that the council had acted unreasonably. The field had its permission but there was still work to do.
SLG subsequently agreed terms with regional SME housebuilder, Newett Homes, with contracts exchanged in early 2023. But the next stage of the project brought another planning challenge – the detailed scheme was again refused by the council, despite officers recommending approval. Once again, SLG and its partners appealed and were successful.
In September 2025, detailed planning permission was secured for a 74-home scheme incorporating green space, tree planting, a children's play area and a 10% biodiversity net gain. The scheme had also evolved through consultation, including changes to footpath connections and access to surrounding open space.
With detailed consent secured, the site moved into the hands of Newett Homes, with the sale completing in March 2026. Today, the former field has become The Paddocks - a new development on Ings Road, providing much-needed homes.
Newett Homes has launched the development and is now marketing the properties; the housebuilders’ first scheme outside Yorkshire.
For SLG, it marks the culmination of a planning journey that began with an unallocated field and required persistence, strategic thinking and two successful appeals before detailed consent was secured.
This site is a great example of why strategic land promotion is about more than simply submitting a planning application. It is about understanding the planning landscape, testing the evidence, recognising when circumstances create an opportunity and having the expertise and persistence to pursue it.
Paul Smith, Managing Director of The Strategic Land Group, said: “Kirton-in-Lindsey is a great example of what strategic land promotion is all about. The site had clear potential but bringing that potential forward required us to challenge the planning position, respond to local concerns and remain committed when the initial application was refused.
“Two successful appeals later, we were able to take the site through to detailed consent and sale, and it is now becoming a new community. For us, that is the real value of strategic land promotion - taking a piece of land with potential and working through the complexity to create an opportunity that can ultimately be delivered.”
Every successful development starts with an opportunity – if you own land with the potential for residential or other development, The Strategic Land Group can help you to understand what might be possible, and how to turn that potential into value.
