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Published
May 20, 2026
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The Strategic Land Group (SLG) has submitted plans for a new residential development in Abbots Bromley, East Staffordshire.

The 11.5-acre greenfield is being brought forward under a land promotion agreement, with the SLG team submitting its vision for a 49-home scheme on behalf of the landowner.

A detailed analysis of the form of the village and the way it has grown over time was the starting point for designing a scheme for the site. The resultant development would deliver a mix of properties, including 40% affordable housing provision, and has been designed as a landscape-led development incorporating new public open space, green infrastructure and a children’s play area. The proposals also include biodiversity enhancements and the retention of existing hedgerows and trees.

The site is within walking distance of local services, representing a sustainable location for new homes and contributing towards East Staffordshire Borough Council’s housing targets.

Paul Smith, Managing Director at SLG, said: “We’re pleased to have submitted our planning application for the site, which recognises its strong location and potential for residential use.”

He continued: “East Staffordshire Borough Council is currently unable to demonstrate a robust five-year housing land supply - our proposed development represents an opportunity to help address the identified gap, supporting the borough in bringing forward a deliverable residential scheme that will contribute to meeting local housing demand.”

SLG was supported by planning consultancy Emery Planning, and architect Jas Bhalla Works.

The planning consent underlines SLG’s continued success in identifying and delivering residential development opportunities across the UK. The land promoter is actively promoting sites with the potential to deliver almost 4,000 homes with a combined GDV of circa £1.2bn.

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